IPod is in addition to interesting technological developments, an original way and innovator of promotion and advertising, the video-iPod advertising latest in style and slogans of the first announcements of the first generation of iPods, is different.
The first campaigns focused on new product promoted brands that iPod and iTunes. This advertising campaigns were conducted published thousand songs of the slogan in your pocket in November 2001. The colors selected, were the first iPod campaigns quickly and fully from live: turquoise, cyclamen, bright green grass and other cheerful shades were chosen to represent the idea of music and video, what means the Visual and auditory sensations. Tight, advertising at with more traditional and use other types of advertising BTL: multiple wrapper light were rail in busy centers or Midtowns, with the same Visual message as a banner. Billboards and large banners in multiple centers filled with high visibility. The promotion was intense forward and dynamic with intensive and optimal quality for all items: colors were intense, large and dynamic real advertising were shown images. TV show focused on the idea of music, dance and mobility and the text is only on the product and brand Apple slogan (think clear) limited.
The new campaign, the Apple was introduced in 2003 due to the combination with the launch of the iTunes music store. The campaign focuses primarily on the interpretation of popular songs by different people, the wearing of iPods. This campaign was a great success due to the fact that it is based on the famous pop, rock and hip hop songs from artists such as Eminem and pink.
Later in the same year in October 2003 iPod launches a new series of map on the basis of the campaign of the silhouette that was the basis for most pressure as flags, posters and wrapper, ads even since the advent of the first generation of iPods: pictures were basically black silhouettes of people dancing with iPods. This new campaign was based on the same colors and images dynamically as the first campaign. Further, the success which was campaign due to the popularity of music as a walk for the vines, Caesars Alekseev made it out, Gorillaz 'feel good Inc. Kylie Walkie-Talkie, Jet man are you gonna be my girl with California, Saturday night Ozomatli, N * E propellerheads * rock star R * D (Jason Nevin mix), take me out, Franz Ferdinand or Daft Punk-technologic.
With the introduction of the new iPod video changed the image of the product and its promotion. The motto of the new product was something else... Which means that new and expected, video function that was a great more compared to the last model in 2005. This new product of ads focused on the video capabilities of the device. In fact the announcement appears original kind of Vertigo U2: live from Chicago DVD. Based on the same idea, there were two more videos with Eminem and Wynton Marsalis. So, at the same time, the announcement has been presenting the silhouette dancers continued, however changed in something more representative for the new video device: the funds were not simple colors with texture and had symbolizes different patterns of image development and characteristics of the new model of iPod video. 2 Versions of the videos look with popular artists 2 ranging between an orange urban theme blue jazz music hip-hop and a cool.
The latest iPod in March 2006 announcement started style not based on silhouette; Instead the producers decided for a video that shows several covers CD, an iPod nano with thousand old songs in your pocket to integrate into the same slogan.
