Wednesday, March 7, 2012

Kia Raises the Stakes with All-new 2012 Cee'd Compact Hatchback in Geneva

Hiding behind these two lovely presentations at Kia's Geneva Motor Show stand is the all-new, second generation Cee'd.

The South Korean firm's entry in the compact hatchback category with rivals like the Opel Astra and Ford Focus is larger, more stylish and promises to offer improved quality throughout over the outgoing model.

�Just as the original cee�d represented a major step forward for Kia in 2007, this second-generation model represents a further leap for the brand � both in terms of the capability and sophistication of the vehicle, and what it will do to drive further momentum in our European sales," commented Paul Philpott, Chief Operating Officer, Kia Motors Europe.

The new Cee'd was designed and engineered in Europe with manufacturing taking place at the company's Zilina facility in Slovakia.

Compared to the previous model, the overall length of the new car has been is increased by 50 mm to 4,310 mm while overall height has been reduced by 10 mm to 1,470 mm by lowering the ride height.

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